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Instructor Name

Methodologists Academy

Category

Research Certifications

Reviews

5 (1 Rating)

Course Requirements

 Prerequisites: 

·      A Bachelor's degree or higher in any field.

·      Basic knowledge of research methodologies and data management concepts.

·      Access to a computer with a stable internet connection and standard software tools.


1.     Materials:

·      Access to the chapters on research data governance (provided upon course registration).

·      Instructional videos

·      Recommended reading list (shared at the start of the course).

·      A dedicated online platform/forum for discussions and assignments.



2.     Assessments:

·      Quizzes after each module for knowledge check.

·      Practical assignments involving the application of data governance concepts.

·      A final project or case study requiring students to demonstrate comprehensive knowledge of research data governance.



3.     Technical Requirements:

·      A web browser supporting HTML5 (latest versions of Chrome, Firefox, or Safari recommended).

·      Software tools, if any, required for practical assignments (details to be shared in the respective modules).

Course Description

Dive deep into the world of qualitative market research with our hands-on, immersive course tailored to provide a comprehensive understanding of the practical aspects of data collection, analysis, and presentation.

In "Qualitative Methods in Market Research: A Practical Approach", you will embark on a structured journey across seven modules, each dedicated to critical facets of qualitative research, ranging from its foundational concepts to advanced techniques and ethics. This course emphasizes real-world applicability, ensuring you are equipped with the tools, strategies, and insights vital for immediate implementation in the dynamic market research landscape.

 

Who This Course Is For:

Researchers, marketing professionals, business students, and anyone keen on acquiring a nuanced, actionable understanding of qualitative market research methods. Whether you're a beginner or a seasoned practitioner, this course offers value by marrying theory with practical exercises and real-world examples.


Course Outcomes


What You'll Learn:

  • The fundamentals and significance of qualitative research in market settings.
  • The intricate process of designing effective and efficient research methodologies.
  • Hands-on techniques for data collection, including in-depth interviews, focus groups, and ethnographic studies.
  • Observational methods and their real-world implications.
  • Advanced strategies for data interpretation and thematic analysis.
  • Crafting compelling narratives and presentations to convey your findings.
  • Navigating the ethical considerations and best practices in qualitative research.


Course Curriculum

1 Lesson 1 Reading : Definition & Overview
10 Min


2 Video: What is Qualitative Research?"
5 Min


3 Quiz lesson 1 [Quiz]
5 Min


4 Lesson 2 Reading: The importance in the context of market research:
10 Min


5 Video: The Importance of Qualitative Research in Market Research
10 Min


6 Quiz lesson 2 [Quiz]
5 Min


7 lesson 3 Reading: Types of Qualitative Research Methods: In-depth interviews
10 Min


8 Video: In-depth Interviews
10 Min


9 Quiz lesson 3 [Quiz]
5 Min


10 Lesson 4 Reading: Types of Qualitative Research Methods: Focus groups
10 Min


11 Video: Focus groups
10 Min


12 Quiz lesson 4 [Quiz]
5 Min


13 Lesson 5 Reading: Types of Qualitative Research Methods: Observation methods
10 Min


14 Video: Observation methods
5 Min


15 Quiz lesson 5 [Quiz]
5 Min


16 Practical Exercise: Comparison of qualitative vs. quantitative research: Pros, cons, and applications.
5 Min


1 Video: Differences between Research questions and Objectives
4 Min


2 Lesson 1 Reading: Defining clear research objectives
10 Min


3 Video: Defining clear research objectives
5 Min


4 Quiz lesson 1 [Quiz]
5 Min


5 Lesson 2 Reading: Creating research questions
10 Min


6 Video: Creating research questions
4 Min


7 Quiz Lesson 2 [Quiz]
5 Min


8 Lesson 3 Reading: Sampling & Participant Selection: Types of sampling methods
10 Min


9 Video: Types of Sampling Methods
5 Min


10 Quiz lesson 3 [Quiz]
5 Min


11 Lesson 4 Reading: Sampling & Participant Selection: Selecting the right participants
10 Min


12 Quiz Lesson 4 [Quiz]
5 Min


1 Reading: Efficient Data Collection Strategies: Boosting Your Scientific Research Success
10 Min


2 Lesson 1 Reading: In-depth Interviews: Developing a Guide
10 Min


3 Video: In-depth Interviews: Developing a Guide
5 Min


4 Quiz lesson 1 [Quiz]
5 Min


5 Lesson 2 Reading: In-depth Interviews: Conducting and Recording
10 Min


6 Video: In-depth Interviews: Conducting and Recording
5 Min


7 Quiz lesson 2 [Quiz]
4 Min


8 Lesson 3 Reading: Focus Groups: Organizing, moderating, and capturing insights.
10 Min


9 Video: Focus Groups: Organizing, Moderating, and Capturing Insights
5 Min


10 Quiz lesson 3 [Quiz]
5 Min


1 Lesson 1 Reading: Naturalistic Observation: How and when to use.
10 Min


2 Video: Naturalistic Observation in Observational Techniques
5 Min


3 Quiz lesson 1 [Quiz]
5 Min


4 Lesson 2 Reading: Participant Observation: Immersing and recording
10 Min


5 Video: Participant Observation: Immersing and Recording
5 Min


6 Quiz lesson 2 [Quiz]
5 Min


7 Practical Exercise: Participate in a short observational task and share findings.
5 Min


1 Lesson 1 Reading: Thematic Analysis: Identifying and coding themes
10 Min


2 Video: Thematic Analysis
5 Min


3 Quiz lesson 1 [Quiz]
5 Min


4 Lesson 2 Reading: Narrative Analysis: Analyzing stories and sequences
10 Min


5 Video: Narrative Analysis
5 Min


6 Reading: A Comprehensive Guide for Narrative Research
10 Min


7 Quiz lesson 2 [Quiz]
5 Min


8 Lesson 3 Reading: Grounded Theory: Building theory from data
10 Min


9 Video: Grounded Theory
5 Min


10 Reading: A Step-by-Step Approach to Implementing Grounded Theory
10 Min


11 Quiz 3 [Quiz]
5 Min


1 lesson 1 Reading: Data Visualization for Qualitative Data: Techniques and tools
10 Min


2 Video: Visualization for Qualitative Data!
5 Min


3 Quiz lesson 1 [Quiz]
5 Min


4 Lesson 2 Reading: Reporting & Storytelling: Crafting a compelling narrative
10 Min


5 Video: Reporting & Storytelling
5 Min


6 Quiz 2 [Quiz]
5 Min


7 Practical Exercise: Present a qualitative research finding using storytelling techniques
5 Min


1 Lesson 1 Reading: Ethical Considerations: Informed consent, privacy, and more
10 Min


2 Video: Ethical Considerations
5 Min


3 Quiz lesson 1 [Quiz]
5 Min


4 Lesson 2 Reading: Ensuring Quality: Reliability, validity, and trustworthiness in qualitative research
10 Min


5 Video: Ensuring Quality
5 Min


6 Quiz lesson 2 [Quiz]
5 Min


1 Comprehensive Exam [Quiz]
50 Min


Instructor

Administrator

Methodologists Academy

Administrator

Research & Innovation

5 Rating
1 Reviews
543 Students
4 Courses

Our goal at the Methodologists Academy is to promote a world where research education is accessible to all. We are dedicated to empowering individuals with the necessary skills and knowledge to make remarkable contributions to the scientific community. By fostering an environment of inclusivity and growth, we strive to transform the landscape of research, one skilled researcher at a time. Our commitment is to guide every learner on a journey towards becoming a certified researcher, enhancing the potential for discovery and innovation in the world of science.

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Professional Certificate in Qualitative Methods in Market Research

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